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Insider Profile | Virginie Berger VP of Global Publishing & Society Relations [Songtrust] |
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A pioneer in the digital entertainment and social media worlds, Virginie Berger has worked with thousands of artists, brands and organizations to help them integrate, understand and leverage new technologies, while also connecting them with their audiences. In addition to founding DBTH, Virginie is involved with The European Union, EUNIC and the British Council, where she provides digital knowledge and resources to help creative people and organizations leverage digital, mobile, media and technology in the Middle East. She is a long-time advisor with vast experience founding, scaling, and operating both start-ups and large organizations globally, as well as a deep expertise connecting new technologies with brands, partners and new audiences. Virginie has more than 15 years of experience. From 1998-2009, she held various senior roles at Microsoft, NRJ and MySpace, which she joined early in the company’s launch in France as the Head of Marketing and Content. She oversaw the new venture’s programming, artist strategy, and consumer and product marketing. She managed the innovation around MySpace’s entertainment properties, including MySpace Music, Video, Secret Shows, Me MySpace and My Band, and Fashion. For her innovative work, Virginie has been named to more than 13 Top 50 Marketer lists. Virginie also founded Don’t Believe the Hype, a music marketing website (virginieberger.com), which ranked no.1 in the French territories. She has spoken at numerous conventions and universities as a guest lecturer and a speaker about digital marketing and strategies, she writes for publications all over the world and has been the host of the radio show “On refait la musique” (“Music re-loaded”) on Radio Neo since 2011.
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“They can be the best, but if they sign a contract that is very bad for them, for example, it can just destroy their career, so they should really know about music business.”
- Virginie Berger
LISTEN:
How Much Trust Do You Have In Your Music? How Songtrust Is Reinventing Music Administration For Your Songs with Virginie Berger Sr. VP, of Global Publishing & Society Relations at Songtrust
[MIP017]
EPISODE LINKS:
TRANSCRIPT | SHOW NOTES
HER LATEST BOOK IS:
Music and digital strategies - Marketing, promotion, monetization and mobility
[Affiliate Link]
