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Insider Profile | Rick Zeiler | Coldcock Whiskey |
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Rick Zeiler is the CEO and founder of Zeiler Spirits and creator of COLDCOCK American Herbal Whiskey. Rick is a 20-year spirits industry veteran with a primary focus throughout his career on music marketing for spirit brands. Prior to starting his own company, Rick held the position of Director, Strategic Marketing for Jagermeister USA. During his 18 years in that role, he developed a global music marketing strategy for the multi-million-case shot brand. During his time with Jagermeister parent company Sidney Frank, Rick produced hundreds of national tours across all music genres, working with top talent such as Slayer, Slipknot, Staind, Megadeth, Dierks Bentley, Eric Church, Lil Jon, The Cult and Slightly Stoopid. COLDCOCK Whiskey is a fast growing lifestyle brand supported by an army of musicians, agents, managers and action sports athletes. An American bourbon aged three years, COLDCOCK is infused with a variety of herbs including green tea, hibiscus, ginger, cinnamon and gingko.
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"How Bands Can Fund Their Tours:
"In my opinion, most bands need to get out there in front of people
on a nightly basis in order to be successful, especially rock and metal bands."
- Rick Zeiler
WATCH VIDEO:
Rock and Metal Brands: How Artists Can Connect with Sponsors
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