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Insider Profile | Mathew Daniel | NetEase Cloud Music |
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Mathew Daniel has been one of the pioneers in the development of the music licensing market in China over the past 13 years, having started the distribution company, R2G with his partners. Following R2G's acquisition by Tencent Music in 2016, Daniel transitioned to NetEase Cloud Music (NCM) to head up their International Music division. NCM, which started in 2013, has been the fastest growing music service in China. With over 50% of music listened to on NCM being non-Chinese music, this represents the largest share of consumption of international music amongst all music services in China. Daniel's background also includes launching the first legal independent music store in China 10 years ago, he has paved the way for many international artists to legally distribute their music in China, including then unknown artist Adele.
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"I wish there was a silver bullet, there isn't one and that's the exciting thing about – about the music industry."
- Mathew Daniel
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Unveiling China's Streaming Giant: NetEase Cloud Music
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